Our company
object a GmbH is a boutique management consulting company specializing in sustainable individual, organizational, and societal development.
Our desire
We are inspired by Jacques Lacan’s ‘object a’. It is what connects all dimensions of our perceived universe. It differentiates us from machines, makes us human, lets us desire.
The torus
object a sets desire into motion. The dynamic space it lives in can be depicted as a torus. The following animation depicts such a torus and potential pathways on its surface. [read more]


Wolfgang Frühwirt
Managing Partner

Christine Wawra
Partner
Join us on our journey, the destination.
Organizational Development
Sustainable.
Science-based.
Transformation
Sustainable Change.
Specializations
- Executive Team Development
- Digital Transformation
- Strategy & Innovation
- Organizational Design
- The Future of Work
Expertise of our Team
- Advisory of Fortune 500 executives and founders of aspiring start-ups
- Coaching of renowned performing artists and athletes
- Research at Oxford University in Neuroscience and AI
- Lecturing in Organizational Psychology and Strategic Management
- Board certification in Psychotherapy
Clientele
Settings
- Customized team workshops
- Executive Bootcamps
- One-on-One sessions (individual executives)
- Coaching of management teams
- Coaching of individual leaders / executives /owners
Locations
- Office in 1080 Vienna
- Office in 1130 Vienna
- Outdoor in 1010 Vienna
- Online (ZOOM)
- In-house
- Workshop locations
Resilient Leadership
Confident. Focused. Balanced.
Specializations
Sustainable Development
- The Future of Work & New Work
- Strategy & Innovation
- Growth mindset
- Digital Transformation
- AI & Data Science
- Ethical AI & Responsible AI
Expertise of our Team
- Advisory of Fortune 500 executives and founders of internationally leading Start-Ups
- Hosting of corporate events of up to 2000 participants
- Research at Oxford University in multiple domains (e.g., The Future of Work)
- Coaching of world-famous performing artists and athletes
- Lecturing in Organizational Psychology as well as Strategic Management
- Applying psychology as board-certified healthcare practitioners
Settings
- Customized Workshops
- Executive Bootcamps
- Coaching of management teams
- Coaching of individual leaders
Locations
- Office in 1080 Vienna
- Office in 1130 Vienna
- Outdoor in 1010 Vienna
- Online (ZOOM)
- In-house
- Workshop locations
Executive Coaching
One-on-One.
Teams.
Specializations
- Resilient Leadership
- New position / additional responsibilities
- Personal development
- Organizational development
- Conflict resolution
- Optimal performance
- Science based tools
Clientele
- Executives and aspiring leaders
- Owners
Locations
- Indoor (office in 1080 Vienna, near Vienna City Hall)
- Outdoor (Volksgarten or Altes AKH)
- Online (ZOOM)
Book a first one-on-one coaching session
hello@admin
Online form
Executive
Bootcamps
Immersive.
Transformational.
Real.
Resilience
Executive Bootcamp
Urgent need for resilience
After two years of the pandemic, leadership teams are exhausted from restraining digital interactions at distance and strive for mutual real-world experiences to recover and grow.
1/5
A two-day immersive experience
- Apply the latest neuroscience-based tools to overcome stress and develop resilience
- Recharge through daily targeted yoga sessions with a dedicated yoga instructor
- Access fascinating insights into the science of stress and resilience
- Discuss your individual challenges with our resilience experts
- Activate mind and body through outdoor activity in a stunning environment
2/5
Bootcamp faculty expertise
- Research at Oxford University in applied neuroscience and artificial intelligence
- Coaching of world-leading athletes and performing artists
- Healthcare license for working with chronic stress and mental resilience
- Development of science-based tools for resilience as Head of R&D
- Consulting of executives of Fortune 500s and founders of rocketing start-ups
3/5
For who is this?
Exclusive event for a single organization. No theoretical or practical resilience background required.
Where?
Your organization can select from one of a range of recommended first class resorts in beautiful locations or nominate one of your own.
How long?
The bootcamp has a duration of two full days and can be tailored to the specific needs of your organization.
4/5
Download brochure
5/5
Neuroscience x Transfomation
Executive Bootcamp
The neuroscience of organizational change
For an organization to change, its members have to change their individual behaviors. Individual change in behavior in turn requires the change of neural connections. Hence, every organizational transformation is ultimately based on neural plasticity in its members’ brains.
Sustainable transformation
Effective and sustainable organizational development not only requires an in-depth understanding of individual and organizational psychology, but applied neuroscience.
A two-day immersive experience
Break dysfunctional habits
Establish strong new habits
growth mindset
Apply the latest neuroscience-based methods
science-supported tools are available
Access fascinating insights into the science neuroplasticity
Discuss your individual challenges with our resilience experts
Activate mind and body through outdoor activity in a stunning environment
Bootcamp faculty
Dr. Wolfgang Frühwirt partners with first-class experts to provide a unique combination of backgrounds:
- Research at Oxford University in applied neuroscience and artificial intelligence
- Consulting of executives of Fortune 500s and hidden champions
- Coaching of world-famous performing artists and athletes
- Healthcare license for working with chronic stress and mental resilience
- Development of science-based tools for enhancing resilience
[LAB]
Bridging labs and lives.
[LAB] In the news
Research by our team members
Alzheimer disease <> crypto market
In an Oxford study, Fruehwirt et al. (2021) analyzed crypto market bubbles with data science methods they also used in neuroscience. The team showed that in the crypto market the same pattern exists as in the brains of Alzheimer’s disease patients.
>>
Instability leads to higher co-dependence
When complex systems such as human brains or crypto markets become more unstable, the co-dependence between their constituent parts increases dramatically.
>>
Highlights of study
First study of its kind to use intraday data (5-min resolution).•
Highly significant (p < 2.2e−16) structural change in the relationships between cryptocurrencies towards instability, as indicated by increased wavelet coherence after the Bitcoin peak.•
Robustness of findings demonstrated by extensive sensitivity analysis.•
Visualizations with high time-frequency resolution vividly depicting bubble dynamics.•
A large variety of well-known and lesser-known cryptocurrencies is considered.
Full paper
[LAB] Complex Systems
Crypto market <> Alzheimer’s disease
Alzheimer disease <> crypto market
In an Oxford study, Fruehwirt et al. (2021) analyzed crypto market bubbles with data science methods they also used in neuroscience. The team showed that in the crypto market the same pattern exists as in the brains of Alzheimer’s disease patients.
>>
Instability leads to higher co-dependence
When complex systems such as human brains or crypto markets become more unstable, the co-dependence between their constituent parts increases dramatically.
>>
Highlights of study
First study of its kind to use intraday data (5-min resolution).•
Highly significant (p < 2.2e−16) structural change in the relationships between cryptocurrencies towards instability, as indicated by increased wavelet coherence after the Bitcoin peak.•
Robustness of findings demonstrated by extensive sensitivity analysis.•
Visualizations with high time-frequency resolution vividly depicting bubble dynamics.•
A large variety of well-known and lesser-known cryptocurrencies is considered.
Full paper
[LAB] AI for Good
#ResponsibleAI #AIEthics #AIforGood #AISafety
[LAB] Future of Work
What could and should be automated?
In the news
Oxford Engineering covers the latest project by Wolfgang Frühwirt (Oxford Machine Learning Research Group) and Paul Duckworth (Oxford Robotics Institute). They used artificial intelligence to better understand the Future of Work in healthcare. >>
Myths of change
science vs. anecdotes
myth #1
change has to hurt
Myth #1: Change has to hurt
Subjective anecdotal reports often suggest that change has to hurt, whereas empirical evidence over many studies.. large data sets has shown over and over again that performance and creativity decrease with effort. Especially creativity, .. the essence of change. trust. Trust science, not individual subjective opinions.
For a meta-analysis on xx, see.
For a meta-analysis on xxx, see.
myth #2
leadership requires a strict hand
Test
myth #3
more effort leads to better performance
Trust science, not ..
Subjective anctodal reports often suggest that change has to hurt, whereas empirical evidence over large data sets show (the oppos )over and over again that performance and creativity decrease with effort. Trust science, not individual subjective opinions. in all kinds if domains
[LAB] Human Subject
How to rescue the human subject?
The singularity of being
What renders each of us irreplaceable and unexchangeable?
What makes it impossible to substitute one subject for another, or to mistake one person for another?
It is our subjective singularity (Ruti, 2012).
test
Therefore, the increasing infiltration of our personal lives with data and objective algorithms is threatening the very core of our human existence: the human subject.
Our values
Sustainable.
Responsible.
Rule #1
We do not accept clients that harm our planet or society.
Rule #2
We mindfully minimize our CO2 footprint.
Rule #3
We are careful and caring.
Rule #4
We walk our talk.

Wolfgang Frühwirt
Managing Partner

Christine Wawra
Partner
Moonshot?
Let’s join forces!
object a GmbH
Lange Gasse 72/9
1080 Vienna
Austria
© 2022
Disclaimer & General Terms and Conditions
CTRL X
Board certification as healthcare practitioners
Applying psychology as board-certified healthcare practitioners
Change Management
Cultural Change
Strategic Advisory /
Sustainable Development
Growth mindset
AI & Data Science
Ethical AI & Responsible A
rocketing / striving
— as used by world-leading athletes —
Hosting of Executive Leadership Conferences