object a

Services

Sustainable.
Science-based.

Organizational Development

Transforming organizations in a sustainable and meaningful way.

Specializations

  • Executive team development in high-stakes situations
  • Digital transformation
  • Strategy & Innovation
  • The Future of Work

Expertise

  • Advisory of Fortune 500 executives & startup founders
  • Leadership experience from senior executive positions in industry
  • Oxford research in AI & neuroscience 
  • Full certification in psychotherapy 
  • Coaching of peak-performing athletes and artists 
  • University lecturing in Organizational Psychology & Strategic Management

Clientele

  • Decision makers and their teams

Settings

  • Team workshops
  • Executive Bootcamps
  • One-on-One Executive Coaching 
  • Continuous support

Locations

  • Off-site (selected locations)
  • In-house
  • Our office (1080 Vienna)
  • Online (ZOOM)

Let’s Get in Touch !

Individual Development


Becoming the leader you want to be.

Specializations

  • Resilient leadership
  • Transitions into new leadership roles
  • Stress management & Optimal performance 
  • Communication
  • Conflict resolution
  • Personal growth

Clientele

  • CEOs & Board members
  • Founders & Owners
  • Senior executives & officials 

Settings

  • One-on-One Executive Coaching 
  • Executive Bootcamps

Locations

  • Walk & Talk (Volksgarten or Altes AKH)
  • Our office (1080 Vienna)
  • Online (ZOOM)

Our Expertise

  • Advisory of Fortune 500 executives & startup founders
  • Leadership experience from senior executive positions in industry
  • Oxford research in AI & neuroscience 
  • Full certification in psychotherapy 
  • Coaching of peak-performing athletes and artists 
  • University lecturing in Organizational Psychology & Strategic Management

Let’s Get in Touch!

Executive
Bootcamps

Immersive.
Transformational.
Real.

Resilience

How to better manage stress and recover from it more quickly? How to increase well-being and motivation?

Urgent need for resilience

After two years of the pandemic, leadership teams are exhausted from restraining digital interactions at distance and strive for mutual real-world experiences to recover and grow.

1/5

A two-day immersive experience

  • Apply the latest neuroscience-based tools to overcome stress and develop resilience
  • Recharge through daily targeted yoga sessions with a dedicated yoga instructor
  • Access fascinating insights into the science of stress and resilience
  • Activate mind and body through outdoor activity in a stunning environment

2/5

Bootcamp faculty expertise

  • Research at Oxford University in applied neuroscience and artificial intelligence
  • Coaching of world-leading athletes and performing artists
  • Healthcare license for working with chronic stress and mental resilience
  • Development of science-based tools for resilience as Head of R&D
  • Consulting of executives of Fortune 500s and founders of rocketing start-ups

3/5

For who is this?

Exclusive event for a single organization. No theoretical or practical resilience background required.

Where?

Your organization can select from one of a range of recommended first class resorts in beautiful locations or nominate one of your own.

How long?

The bootcamp has a duration of two full days and can be tailored to the specific needs of your organization.

4/5

Let’s Get in Touch!

5/5

Transformation X Neuroscience

How to break dysfunctional habits and establish new adaptive habits that sustain?

The neuroscience of organizational change

For an organization to change, its members have to change their individual behaviors. Individual change in behavior in turn requires the change of neural connections. Hence, every organizational transformation is ultimately based on neural plasticity in its members’  brains.


Sustainable transformation

Effective and sustainable organizational development not only requires an in-depth understanding of individual and organizational psychology, but applied neuroscience.


A two-day immersive experience

Break dysfunctional habits
Establish strong new habits

Discuss your individual challenges with our resilience experts

growth mindset

Apply the latest neuroscience-based methods

science-supported tools are available

Access fascinating insights into the science neuroplasticity
Discuss your individual challenges with our resilience experts
Activate mind and body through outdoor activity in a stunning environment

Dr. Wolfgang Frühwirt partners with first-class experts to provide a unique combination of backgrounds:

Bootcamp faculty

  • Research at Oxford University in applied neuroscience and artificial intelligence
  • Consulting of executives of Fortune 500s and hidden champions
  • Coaching of world-famous performing artists and athletes
  • Healthcare license for working with chronic stress and mental resilience
  • Development of science-based tools for enhancing resilience

Let’s Get in Touch!

Artificial Intelligence

What is AI and how can it be practically applied? How to get started with AI?

Urgent need for resilience

After two years of the pandemic, leadership teams are exhausted from restraining digital interactions at distance and strive for mutual real-world experiences to recover and grow.

1/5

A two-day immersive experience

  • Apply the latest neuroscience-based tools to overcome stress and develop resilience
  • Recharge through daily targeted yoga sessions with a dedicated yoga instructor
  • Access fascinating insights into the science of stress and resilience
  • Discuss your individual challenges with our resilience experts
  • Activate mind and body through outdoor activity in a stunning environment

2/5

Bootcamp faculty expertise

  • Research at Oxford University in applied neuroscience and artificial intelligence
  • Coaching of world-leading athletes and performing artists
  • Healthcare license for working with chronic stress and mental resilience
  • Development of science-based tools for resilience as Head of R&D
  • Consulting of executives of Fortune 500s and founders of rocketing start-ups

3/5

For who is this?

Exclusive event for a single organization. No theoretical or practical resilience background required.

Where?

Your organization can select from one of a range of recommended first class resorts in beautiful locations or nominate one of your own.

How long?

The bootcamp has a duration of two full days and can be tailored to the specific needs of your organization.

4/5

Let’s Get in Touch!

5/5

LAB

AI and Data Science
for Good.

Future of Work

How can organizations and governments better understand and shape the future of work?

FoW & AI

Combing two AI methods, W. Frühwirt (Oxford) and P. Duckworth (Oxford) have developed a tool to help policymakers and organizational leaders harness the positive power of AI while reducing its unwanted effects on jobs. >>

Opportunity vs. Risk

From speech recognition to medical diagnosis, AI is having a life-changing impact on society. At the same time, there is strong public concern that AI and other automation technologies will lead to the undesirable replacement of human labor. >>

Healthcare

In healthcare in particular, automation technologies might lead to enormous progress in the quality and efficiency of products and services, but they may have unwanted consequences for personnel in the field. >>

Supported by AI?

How can automation technologies like AI best support hospital staff and independent healthcare practitioners, who are often at the edge of their capacity? >>

Could and should be automated.

The Oxford study by Frühwirt and Duckworth (2021) has, for the first time, captured empirical evidence of not only what healthcare work could be automated today, but also what should be automated.  >>

Published results

The results were published in the world‘s number one journal in (the domain) technology forecasting. Furthermore, Oxford Engineering covered the project in a news article.   >>

News article & Full paper

>> News article (Oxford Engineering)
>> Full paper (Frühwirt & Duckworth, 2021) 

AI & Neuroscience

How to practically apply AI to improve medical diagnostics for dementia?

AI for Dementia Diagnosis

W. Frühwirt (MedUni Vienna & Oxford) and colleagues have applied AI to improve dementia diagnosis and assessment. The major cause of dementia is Alzheimer’s disease (AD). >>

Need to improve diagnosis

Early detection is crucial due to its degenerative nature and severity. However, AD assessment remains problematic in routine clinical practice. >>

Need to improve diagnosis

The major cause of dementia is Alzheimer’s disease (AD). Early detection is crucial due to its degenerative nature and severity. However, AD assessment remains problematic in routine clinical practice. >>

Need to improve diagnosis

There is a strong need to develop widely accessible and non-invasive markers to facilitate the objectivization of AD
assessment. Research suggests that quantitative measures of conventional electroencephalography (EEG) recordings as well as event-related potentials (ERPs) reflect neurodegenerative processes in AD and might qualify as affordable, non-invasive AD
markers. >>

Predict Cognitive Decline

combined multivariate pattern analysis and Gaussian process classification, a machine learning technique, to intra-individually predict the rate of cognitive decline of patients (which has a strong correlation with mortality in AD),

>>

Identify patients with ɛ4 allele

and to identify patients who test positive for the Apolipoprotein E ɛ4 allele (a strong genetic risk factor for AD).

>>

Predict Brain Atrophy

developed a novel method combining Riemannian tangent space mapping and
elastic net regression to predict brain atrophy, as measured by magnetic resonance imaging.

>>

Predict Disease Severity

utilized Bayesian deep neural networks to combine a wide range of quantitative EEG features to develop a multivariate predictor for AD severity.

Crypto bubbles <> Alzheimer’s disease

What do bubbles in crypto assets and brain wave patterns in Alzheimer’s disease have in common?

Crypto bubbles <> Dementia

In an Oxford study, Wolfgang Fruehwirt and colleagues (2021) analyzed crypto market bubbles with data science methods they also used in neuroscience. The team showed that in the crypto market the same pattern exists as in the brains of Alzheimer’s disease patients.
>>

Instability leads to higher co-dependence

When complex systems such as human brains or crypto markets become more unstable, the co-dependence between their constituent parts increases dramatically.
>>

Highlights of study

First study of its kind to use intraday data (5-min resolution).•

Highly significant (p <  2.2e−16) structural change in the relationships between cryptocurrencies towards instability, as indicated by increased wavelet coherence after the Bitcoin peak.•

Robustness of findings demonstrated by extensive sensitivity analysis.•

Visualizations with high time-frequency resolution vividly depicting bubble dynamics.•

A large variety of well-known and lesser-known cryptocurrencies is considered.

Full paper

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Rescuing the human subject

In a world of data and algorithms, how can the human subject be saved?

The singularity of being

What renders each of us irreplaceable and unexchangeable?

What makes it impossible to substitute one subject for another, or to mistake one person for another?

It is our subjective singularity (Ruti, 2012).

test

Therefore, the increasing infiltration of our personal lives with data and objective algorithms is threatening the very core of our human existence: the human subject.

About Us

Reliable.
Careful and caring.

Our Company

object a GmbH is a boutique management consulting company specializing in sustainable individual and organizational development. >>

Our Team

Dr. Wolfgang Frühwirt brings together a customized world-class team to tackle the specific challenges of your organization. All members of the international network of object a are unified by their inspiring curiosity and passion for what they do.   >>

Our Purpose

We support decision makers and their teams in developing their organizations in a responsible and meaningful way. >>

Our Name

We are inspired by Jacques Lacan’s ‘object a’. It is what connects all dimensions of our perceived universe. It differentiates us from machines, makes us human, lets us desire. >>

Dynamic Space

The dynamic space ‚object a’ lives in can be depicted as a torus. The following animation depicts such a torus and potential pathways on its surface. >>

The Torus

Let’s Get in Touch!

Our Code of Ethics

1. We do not accept clients that harm our planet or society.

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Our Code of Ethics

2. We aim to improve individual, organizational, and societal well-being.

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Our Code of Ethics

3. We are dedicated to conducting our activities in an environmentally and socially responsible way.

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Our Code of Ethics

4. We are careful and caring.

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Our Code of Ethics

5. We walk our talk.

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Selected Clients

ProSieben Testimonial object a GmbH

“We highly recommend object a to anyone looking for executive leadership coaching.” B. Moser-Kadlac (HR Director)

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Selected Clients

“Organisational development and coaching of our management team, As a fast-growing renewable energy company, resilience .. sustainability.” R. König (CEO) & L. Nemec (COO)

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Selected Clients

“Dr. Frühwirt and his company live .. .passionate about the wellbeing of the organization and the individual… innovative and … Sustainable and responsible.” S. Chini (Chief People & Innovation Officer)

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Clients

“We very much recommend object a to anyone looking for executive coaching.” B. Moser-Kadlac (Head of HR)

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You Next? We would love to hear from you!

Let’s join forces!

object a GmbH
Lange Gasse 72/9
1080 Vienna
Austria
© 2022

Disclaimer & General Terms and Conditions